Week Four EOC: Advertizing is Based in Happiness

When I was looking for a new flat screen T.V I had no idea what brand to buy.  What size did I want how much did I want to spend, and most of all what makes one better than the other.  I looked around for about two months.  I went to Best Buy about fifteen times.  The last time I was there one of the sales men asked me are you loyal to any brand.  I told me I have a Sony PS3 and a Sony blur ray player.  He just looked at me and said then what is making your decision so hard.  I ended up buying a 47’ Sony Bravia T.V.  Ever since I have taken it home and taken it out of the box I have loved every moment with it.  It is so compatible with my PS3 and my blue ray player, it’s like they were meant to be.  I am really happy with the size and how amazing the color of it is.  To me it was worth spending the extra $500 for the Sony instead of buying something cheaper that I don’t think I would have liked as much.  I have had the same kind of experience but it did not turn out as well this time.  I was looking to buy a new computer for my freshman year at UOP and I did not have that much money so I ended up buying a Dell.  I can only say bad things about this computer, but when I first got it I was really happy because it was my first notebook.  After six months the hard drive went out on me and Dell was on back order for six to eight weeks before I could get a new one.  I told them to whatever went out and bought an Apple have not looked back since.   

Week Two EOC: Boston Consulting Group – Video Games

Before I started to research who the cash cow is, who the dog is, who the question mark is, and who the star is.  I had no idea what the outcome it was going to be.  I have always been a Sony fan so of course I would hope that Sony would be on top.  Since I hate Microsoft I really wanted them to be the dog.  After starting my research it has told me that Nintendo is the Cash Cow.  “Now the Nintendo folks have sold about as many Wii’s as Microsoft and Sony have sold Xbox 360s and PlayStation 3s put together. They are geniuses.” http://www.time.com/time/arts/article/0,8599,1902208,00.html#ixzz12IpdrFwT.  After getting this quote from Time I sat and thought about it.  I have a Wii.  I never play it but I do, so it started to make sense to me.  I started to think about people that did not have a Wii and it was hard for me to think of them. 

“Sony is hoping the $100 Move component, which is due in stores this fall, will help its once dominant PlayStation 3 console get its mojo back.”http://www.time.com/time/business/article/0,8599,1996129,00.html#ixzz12IsGN2eg. 
This quote totally puts PS2 in the star category cause they are still trlying. Sony is starting to realize that they are falling behind, and Wii is the key.  People want to get more family time when they play games.  Sitting on your couch is just not cutting it anymore.  That is why they came out with the new move component to challenge the Wii.  This leaves me with the dog and the question mark.  The dog is for sure the Xbox 360 they have almost not made a profit since they have started them.  The question mark has to be the phones and Ipad’s cause no one know what the market is going to hold for the future of those things. 

EOC Week one: Excellent Customer service

By far the best experiment that I have ever had had been at Nordstrom.  I was living in San Diego at the time and I really wanted to purchases a really nice wallet.  I walk into the men’s department at Nordstrom and told the lady what I wanted.  She took me over to where all the wallets were, and I made my decision on a Burberry wallet for $315.  I was on the beach one day in La Jolla and my wallet was in my pocket when I jumped into the ocean.  It got absolutely ruined.  I walked into Nordstrom that next Monday and walked into the men’s department went over where the wallets were with no receipt and told them that I have had this wallet for one month.  I jumped into the ocean and look what it did.  I wanted to know if there was any kind of refurbish fee or anything that I could do about this.  He looked at me and said no worries at all.  He went in the back and said here you go and gave me a brand new wallet.  I have never had such good customer service in my life.  “The payoff for great customer service might be a year or two down the line. And the payoff for having a great company culture might be three or four years down the line.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, 3) Like it says in the quote above it’s all about customer service.  I have been shopping at Nordstrom for years.  Nordstrom is the only department store that I go to because of this experience.  I share this experience with everyone that I see.  I have never heard of such a thing, but when it happened to me I was not complaining.

Week One EOC: My Voice

I am in the field of fashion retail management.  The reason that I have chose this field is because, if you think about it this is a field that is always going to be around.  We are always going to need cloths.  From when I was a little kid I have always liked to go to church because I knew that I was able to wear my suit that day.  I was never a kid that did not like to dress up or did not like to go shopping.  There is just something about putting on great clothing and the way that it makes you feel.  Some of the best artist of my time are people that design cloths today for example Valetino, Karla Lagerfeld, Tom Ford and Ralph Lauren.  The one main reason that I love working in the retail industry is because it is never the same.  You always run into something different everyday because every person’s style is different, I am her to help them find it.  I currently work in my industry, at Oakley.  Before I got a job at Oakley I have always worked at high-end fashion houses for example Ralph Lauren.  When I moved to Las Vegas it was time for me to get away from the field that I was use to and learn as much as I can about a totally different kind of selling.  I go from selling shirts and pants to selling sunglasses.  After working for Oakley for a year I have totally come to realize that it does not matter where I work at or what I sell, I just love selling a product and making the customer happy when they leave my store.