SWOT Analysis

Strengths:

Our consumer product [a consumer product is a product that is bought to satisfy an individual's wants. (MKTG; Lamb, Hair, McDaniels;131)]  offers a sense of uniqueness by those who choose to drink it.  It will be produced in limited quantities that are sold only at select stores, and high-end clubs only. Terro Da’ Oro Brewery and through the strategic alliance [strategic alliance...is a cooperative agreement between business firms-these may take the form of licensing, distribution agreements...and partnerships. (MKTG; Lamb, Hair, McDaniels;86)] that we have set up with select distributers and night clubs.  Our product also offers this uniqueness by being created with all natural ingredients, naturally harvested taste procured by hand by our brew masters. Lifestyle is a mode of living, as identified by a persons activities, interests, and opinions. (MKTG; Lamb, Hair, McDaniels;76)

Weaknesses:

The weakness of our new product may be the fact that it is in fact a new product.  In the economy that we are in consumers are less willing to spend frivolously on new products that they have not tried. 

Opportunities:

We also have an opportunity in the fact that our product is new.  We can begin a new marketing approach with this product; we will produce only 12oz bottles of that will allow the consumer to taste our product, and to get a feel of what our product really it and does. Sampling can increase sales by as much as 40%, so its no surprise that sampling has increased more than 20% annually in recent years. (MKTG; Lamb, Hair, McDaniels;249)  Also, if the beer is successful in the US market we may considering taking it overseas to the European market. When a company decides to enter the global market, exporting is usually the least complicated and least risky alternative. (MKTG; Lamb, Hair, McDaniels;55)

Threats:

Our biggest threats come from competitors, of high-end beer. Stella Artois and Peroni. Stella Artois is offered in similar stores and nightclubs. Like Terro Da’ Oro that is created using all natural ingredients and create an exclusive taste.    Stella Artois is a competitor because they hand mix their beer.